• Curriculum Vita


    Ph.D., Communication Science, 2015
    University of Wisconsin-Madison

    M.A., Mass Communication, 2011
    Marquette University

    B.S., Communication, 2005
    Drury University

    Current Academic Appointments

    Interim Director of the Strategic Research Institute
    St. Norbert College

    Associate Professor of Communication and Media Studies
    St. Norbert College

    Course Offerings

    • Mass Media
    • Media Psychology
    • Intimate Relationships and Media
    • Netflix: Disruptive Entertainment
    • Women and Media
    • Media Studies Capstone


    Kretz, V. E. (2024). “It’s a fun escape from reality”: Why viewers watch Hallmark romance movies. In Carlen Lavigne (Ed.), Critical Perspectives on the Hallmark Channel.  Routledge. https://doi.org/10.4324/9781003390473-15   

    Kretz, V.E. & Hefner, V. (2023.) Feeling better or worse? Women’s social comparison to romantic ideal and challenge content. Psychology of Popular Media. Advance online publication. https://doi.org/10.1037/ppm0000509

    Hefner, V. & Kretz, V. E. (2021). Does the glass slipper fit? The links between viewing Disney princess films and endorsement of romantic beliefs, relationship contingent self-esteem, and traditional courtship attitudes. Journal of Media Psychology, 33(3), 125-133. https://doi.org/10.1027/1864-1105/a000290

    Kretz, V. E. (2020). McDreamy is McDead: Fan responses to a parasocial breakup. Journal of Fandom Studies, 8(2), 147-163. https://doi.org/10.1386/jfs_00014_1

    Kretz, V. E. (2020). Who feels all the feels? Individual differences in emotional responses to and enjoyment of romantic relationship depictions. Iowa Journal of Communication, 52(2).

    Kretz, V. E. (2019). Television and movie viewing predict adults’ romantic ideals and relationship satisfaction. Communication Studies70(2), 208-234. https://doi.org/10.1080/10510974.2019.1595692


    Kretz, V. E. (2024). Romantic relationships and media: Research at their intersections. Lexington Books.

    Editorial Board

    Journal of Media Psychology

    National Communication Association Involvement

    Legislative Assembly Representative, 2024

    SNC Involvement

    Deputy Title IX Coordinator for Faculty